Just a year after the Proton X70 was launched in Malaysia, it has raised eyebrows on its first anniversary by becoming a hit on Shopee. In the first few days of Shopee 12.12 Birthday Sale, over 200 units of Proton X70 were booked and this indicates the popularity of PROTON’s premium C-segment SUV and the acceptance of online customers towards booking a car via the Internet.
Customers who placed a booking by using Shopee are given a special incentive where they are asked to pay RM99 instead of the usual RM1,000 booking fee. Besides that, the first 50 Proton X70 customers who successfully register their vehicle before 31st December 2019 will receive RM2,000 of Shopee vouchers and enjoy additional ongoing promotions for the month by PROTON.
PROTON is constantly taking steps to ensure that they keep up with the changes in consumer purchase patterns to remain relevant. For instance, the retail market has transformed in just a few short years as customers prefer to shop for goods online rather than visiting a physical shop, therefore, PROTON partnership with Shopee is one of the steps in exploring new avenues to connect with its customers.
PROTON Chief Executive Officer, Dr. Li Chunrong said, “Commerce today has changed drastically from what it was even as recently as just 5 to 10 years ago. PROTON has to keep up with these changes to remain relevant and while we are pursuing our strategy to increase customer touchpoints via the growth of 3S/4S outlets, we must also utilize technology to drive mobility for the business. Our campaign with Shopee is a good example as it offers ease and convenience for consumers but also puts them in contact with our network of outlets for after-sales services.”
It is important to note that this isn’t PROTON first time allowing its customers to book a car through the internet. Before its launch on 12 December 2018, customers can book the Proton X70 online from September that year to push the pre-launch order book to over 10,000 units. A similar campaign was also utilized for the launch of PROTON’s other models in 2019 with the success experienced pointing to the increased importance of the channel. PROTON also states that due to the success of the current Proton X70 promotion, PROTON has increased its product offering to include the Proton Iriz, Exora, Persona, and Saga on the platform.
For more details on booking a Proton via Shopee, please visit https://shopee.com.my/proton.os