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The 19th Edition of Toyota Eco Youth (TEY) Programme


UMWToyota Motor Sdn. Bhd. (UMWT) and the Malaysian Ministry of Education has been jointly organising the Toyota Eco Youth (TEY) Programme since 2001 in hopes of educating the Malaysian youth on the importance of conserving the environment and also inspire them to act responsibly towards the environment to ensure a sustainable future.

The programme is part of UMWT’s annual Corporate Social Responsibility activities which aims to cultivate environmental awareness and instil the good environmental habit in young Malaysians as they are the future caretaker of the environment.

For the 19th edition of TEY this year, the theme is ‘Be the Superhero to Save the World’. It incorporates elements from the Toyota Environmental Challenge 2050, a global initiative by Toyota Motor Corporation which aimed at going beyond zero environmental impact.

President of UMW Toyota Motor, Mr. Ravindran K. said “Our business is not just confined to make ever-better products that are safe and environmentally friendly. We also see it as our corporate social responsibility to help educate and instil love and care for the environment in the nation’s youth. One of the initiatives is the Toyota Eco Youth programme which has been running since 2001.”

Up to date, UMWT has spent almost RM7 million on TEY programme which has seen participants from 258 schools and 2,000 students. Mr. Ravindran also said that continuing the programme can help in environment-related issues that affect not just today’s generation but also those in the future. He said, “We will certainly continue to run the TEY annually and as we gain feedback and experience each year, the programme will evolve accordingly so that it addresses appropriate issues.”

12 schools from around Malaysia took part in this year’s programme which began in August. The students and teachers from the school attended a 3-day ‘boot camp’ held at the Dorsett Putrajaya to learn Toyota’s 8-Step Problem-Solving Methodology. Each of the 12 schools received an RM2,000 grant to kick off their project. Utilizing the knowledge given to them, they had to go through a market validation phase where their idea (product or service) were implemented and tested with the community of choice, impacting the beneficiaries.

The programme reached its peak when each team made their final presentation and pitched their ideas to a panel of judges comprising representatives from UMWT, the Ministry of Education and myHarapan. After extensive reviews upon each presentation, the SMK Tamparuli, Sabah has crowned the champion followed by SMK Toh Muda Abdul Aziz, Perak, SRI KDU Secondary School, Selangor, SMK Tunku Kurshiah, Negeri Sembilan and last but not least SMK Yong Peng, Johor.

For their impressive efforts, they received prizes ranging from RM10, 000 for the first prize; RM7, 000 for second prize; RM5, 000 for the third prize; RM3, 000 for the fourth prize and RM2, 000 for the fifth prize. There was also the best video category which SMK Yong Peng, Johor won and took home RM1, 000 and RM 500 cash voucher for the most supportive teacher which Mr Ernest Kelly Subin from SMK Tamparuli, Sabah won.

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