Shell Malaysia officially launch its Ferrari car collectible campaign which features a selection of eight Ferrari scale model today. The campaign will run from 1st July to 8th September and during this period, customers can get their hands on these scale Ferrari replicas for only RM15.90 each with a minimum fuel purchase of RM30 in a single receipt at any Shell stations nationwide.
Two models will be released every two weeks and each model represents a distinctive decade in Ferrari’s history with their signature personalities. The 250 Testa Rossa will represent Ferrari in the ’50s, followed by the iconic 250 GTO in the ’60s and the 365 GTB4 unofficially known as Daytona representing Ferrari in the ’70s. Next up is the Ferrari GTO which pays homage to the ’80s when Ferrari marked a new era in the automotive world. For the ’90s we have the Ferrari F50 which is an F1 car dressed as a road car as it is powered by a 4.7L V12 Formula 1 engine. Moving into the new millennium we have the Ferrari 430 Scuderia for the ’00s and the Ferrari 488 Spider for the ’10s and last but not least is the 2018 Ferrari SF71H Formula 1 race car.
To complete the collection, Shell Malaysia also revealed the limited-edition hauler truck, painted in the signature Ferrari red. The truck is uniquely designed to display the Ferrari car collectibles and customers can either get it complimentary when they purchase the Shell Helix Ultra 4L or purchase it at RM99.90.
The first two cars in the collection to go on sale on July 1 were the 365 GTB4 and the 488 Spider. Next up will be the 250 Testa Rossa and the 430 Scuderia which will be available from 14th July. On 28th July, the 250 GTO and 288 GTO will make their way to the stores and finally, the F50 and SF71H race car will be available on 11th August.
To commemorate the launch of the collection, a combination of roadshows and pop-ups will be running at major malls across the country for 10 weeks. Customers who visit these roadshows will be treated to the ‘Shell ShowVroom’ which is a gallery dedicated to the eight models in this campaign, which showcases their respective history and distinctive backgrounds, as well as information on the much-celebrated partnership between Shell and Ferrari.
Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd, Shairan Huzani Husain said “Our customers have always been the heart of our business and we are always looking for ways to make their life’s journeys better. Unveiling this limited-edition Ferrari car collectibles with eight models is our way of recognizing our customers’ passion for collect and play. As they fuel up at Shell, we want them to leave our stations a little happier, by giving them the opportunity to create more memories with family and friends.”
Customer will receive an RM5 rebate when they spend a minimum of RM50 at Shell with their Touch N Go e-wallet, while a 5% cash back is available with a minimum of 3x accumulative spending worth RM150 via Maybank Debit Card. For more information on the limited-edition Ferrari collection or the roadshows, please visit https://www.shell.com.my/koleksiferrari.