PROTON continued strong showing during the first month of 2020 after a stellar 2019 performance. The company recorded a total of 8,506 new registrations, representing a 20.2% increase over the same period last year. This also marks PROTON’s most successful January sales in 4 years. Market share was another key area of growth as the company’s position increased by 4.9% to 19.5%, compared to the same period last year.
Despite the Chinese New Year holidays, the company performed well within expectations as it continued to hold its No. 2 position. The PROTON X70 remains as the segment leader with a total of 1,367 units being registered while the Saga continues to be the mainstay representing nearly half of total sales with 3,871 units sold. This represents a 72% increase over the same period last year. The Persona, Iriz, and Exora also performed well in comparison with January 2019. The Persona nearly doubled in sales with 2,109 units delivered to customers and it represents an 84% increase in comparison with the corresponding period. The Proton Iriz grew nearly five-fold, with 785 units finding their way to new customers and this is an increase of 465%.
PROTON CEO, Dr. Li Chunrong said “This is a great start to the year on the back of our performance in 2019. January is always a tough month but we still managed to have our best showing in 4 years.” He added, “Clearly our customers see the value in our much-improved product line. This is especially for the Saga, Persona, Iriz, and Exora which were all launched last year. We believe that our strong emphasis on technology, safety, and quality is what is driving sales.”