PROTON continued its upward surge in 2019 after setting a sales high in May as PROTON recorded its highest market share figure since July 2015. Sales of 7,615 units for June is the second-highest figure posted by PROTON this year, garnering an 18.1% share of the Malaysia automotive market in a month when Total Industry Volume (TIV) is estimated to have shrunk by 30.8% to 42,090 units.
It has always been a tradition for the Malaysia automotive sales that there will be a precipitous drop in numbers for the month following a festive period. There is no exception for June as the highs prior to the Hari Raya Aidilfitri holiday were followed by a tough sales environment. PROTON, however, proves otherwise as sales grew by 23% compared to June last year which helped the national carmaker finish second in the sales table for the third consecutive month. PROTON is also on track to achieve its sales target for 2019 as overall sales growth for the first six months of 2019 is at 61%.
For the first half of the year, 15,175 units of PROTON X70 were delivered making it PROTON’s product star as it is the cumulative sales leader for the overall SUV segment while cementing its position as the best-selling premium and executive SUV. PROTON X70 isn’t the only vehicle that performed well as the rest of the model range sales continue to grow.
Chief Executive Officer of PROTON, Dr Li Chunrong said, “By achieving a market share of 18.1% in June, PROTON continues to show positive sales growth this year despite the tough market conditions following the Hari Raya holidays. Our year to date market share currently stands at 14.7% and is a big improvement of our 2018 figure of 10.8%. For the second half of the year, we will concentrate on continuing to build our sales and exciting the market further by introducing new and updated models as was promised at the beginning of the year.”
The growth in sales for PROTON has been powered by the improvement of its products and also the increase in numbers of 3S/4S outlets in PROTON’s network as PROTON has 91 such outlets which by far is the most of any automotive brand in Malaysia as at the end of June.
Dr Li Chunrong added “Our strategy to grow our presence by increasing the number of 3S/4S outlets in our network is to ensure we deliver a premium brand experience to as many of our customers as possible. Our network development team is working hard to also raise our service levels and hopefully, these improvements will have a positive impact on our SSI and CSI scores.”