The official distributor of Mitsubishi Motors vehicles in Malaysia, Mitsubishi Motors Malaysia (MMM) announced that the Mitsubishi Triton was the only brand in the pick-up segment that achieved a positive growth by 0.9% with 5,762 units sold for the 2019 Financial Year (April 2019 to March 2020) when compared to the same period last financial year.
From January to March 2020, the Mitsubishi Triton consistently maintained its market share by 22% or more for three consecutive months. Besides that, the Mitsubishi Triton’s overall market share for FY2019 closed at 17% which is higher than MMM’s target of 16%.
Tomoyuki Shinnishi, CEO of MMM said, “We are happy that the Mitsubishi Triton’s appeal in Malaysia remains strong. Throughout the year, the Triton has been recognized as the best-handling, the more fuel-efficient pick-up truck as well as the cheapest to maintain in terms of after-sales service. We are pleased that the Triton double cab is gaining the trust and likes of Malaysians and is becoming the favorite choice in some states. We are confident that the Triton will continue to drive our momentum in Malaysia.” He added, “The automotive sector is likely to remain under pressure with the COVID-19 pandemic but it is imperative for the company to focus on the positives while planning for the growth of our businesses once the situation has improved. Rest assured, our team is working closely to implement extra precautionary measures, post-MCO to ensure that our sales outlets and service centres are a safe place for customers to shop and to service their cars with peace in mind.”