Goodyear Tyre and Rubber Company announced the appointment of Andy Traicoff as the Vice President Consumer of Goodyear’s Asia Pacific business unit effective on 1st November 2019. Before taking this role, Andy Traicoff was the Vice President of Customer Experience for the company’s Americas business unit since October 2018. Andy Traicoff will now report to the president of Goodyear Asia Pacific, Ryan Patterson.
Traicoff has served almost 20 years at Goodyear and he has held a variety of leadership roles throughout the North Amerca and Americas SBUs which includes brand marketing, customer marketing, e-commerce, IT, sales, business development, and customer experience. Andy Traicoff has helped establish category management as a practice for Goodyear which transformed the companies go to market strategy in the consumer replacement business.
Andy Traicoff was a graduate of Kent State University where he earned his bachelor’s degree in Communication and later an MBA degree.