The list of 12 teams who will compete against each other in the final of the ‘Intelligence that Inspires Challenge’, has been announced by PROTON. The competition is a marketing competition that takes a leaf out of the PROTON tagline for their popular SUV, the Proton X70. The finals will be held at the PROTON Centre of Excellence (COE) on 29 July 2019 which all competing teams will present their marketing case studies to a panel of judges consisting of PROTON senior management, experts from the field of marketing and members of the media.
Each team is required to do a presentation replicating a marketing pitch which the students are most likely to face upon graduating and joining the working world during the final. Therefore, it will be a true test of their marketing knowledge and presentation skills as well as their ability to perform under pressure. The 12 finalists come from all parts of Malaysia including East Malaysia with all costs for competing in the final borne by PROTON.
The 12 teams in the final are Politeknik Port Dickson, Politeknik Kota Kinabalu, Universiti Teknologi Malaysia, Skudai, Universiti Teknologi MARA, Puncak Alam, Universiti Tunku Abdul Rahman, Kampar, Xiamen University Malaysia, Universiti Tunku Abdul Rahman, Sg Long, Tunku Abdul Rahman Universiti College, Kuala Lumpur, Politeknik Sultan Azlan Shah, Behrang, Multimedia University, Melaka, Taylor’s University, Lakeside Campus and DRB-HICOM University of Automotive Malaysia, Pekan.
Each competing institution will be represented by a team consisting of a team leader, team members and a tutor who will be a member of the faculty. The prizes will be awarded to the winning teams including the tutor who guided the students to work as a team and to achieve their results. The judging panel consists of two members of PROTON’s senior management, three marketing professionals from Malaysian businesses as well as five members of the media. Besides being judged on their creativity and presentation skills, they will be judged by the originality of the ideas presented as well as how viable and realistic they are in a real-world setting. This will add an interesting element to the competition as the teams will have to consider the practicality of their ideas as well as budget, manpower and buyer behaviour.
Chief Executive Officer of PROTON, Dr Li Chunrong said “At PROTON, we believe the identification of the next generation of business leaders is a priority as these are the individuals who will help lead Malaysia’s economic future. We also want to give graduates from Malaysian universities an opportunity to showcase their talents on a national level and demonstrate the skill sets taught in these institutions. Regardless of whether they win or lose, the Company hopes all participants will walk away with a better appreciation of what it takes to excel in a real-world working environment and hopefully they will also become fans of the PROTON brand.”