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BMW Group Malaysia Introduces the New BMW 330e at BMW Innovation Days Malaysia 2016


BMW Group Malaysia celebrated its 100 years of innovation at BMW Innovation Days Malaysia 2016 and introduced the new BMW 330e, the premium automaker’s second locally assembled Hybrid vehicle with eDrive Technology in the country – the 12th model to join the portfolio of locally-assembled vehicles at BMW Group Malaysia’s Assembly Facilities at the Kulim Hi-Tech Park.

The new BMW 330e extends the next chapter of BMW EfficientDynamics through exemplary efficiency and uncompromised power. Equipped with a state-of-the-art electric motor which works synchronously with a BMW TwinPower Turbo engine, the new BMW 330e is set to deliver an unparalleled driving experience to meet an infinite spectrum of driving needs.

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Retaining exterior design features exemplary to the BMW 3 Series, the new BMW 330e communicates its hybrid nature while retaining its identity as an iconic sedan. The hybrid capabilities of the new BMW 330e is conveyed with sophisticated simplicity that is accentuated by a sense of sporty elegance.

The new BMW 330e has an innovative hybrid powertrain comprising of a two-litre four-cylinder combustion engine with BMW TwinPower Turbo technology and a synchronous BMW eDrive electric motor integrated in an eight-speed Steptronic transmission. Combined with a permanent rear-wheel drive system and eDrive technology, the BMW 330e is equipped to deliver a potent performance with exemplary efficiency.

The four-cylinder petrol unit, which has already won the International Engine of the Year Award on three occasions, churns a sporty power delivery. Maximum output is 252 hp with a peak torque of 420Nm while combined fuel consumption is at 2.1 litres per 100 kilometres and CO2 emissions is at 49 grams per kilometre. The electric motor meanwhile, delivers an output of 65 kW/88 hp and is able to travel at a top speed of 120 km/h in pure electric drive. Together, the new BMW 330e completes the 0 to 100 km/h sprint in just 6.1 seconds and has a top speed of 225 km/h.

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The vehicle set-up and powertrain control can be configured as desired with the eDrive button and Driving Experience Control switch. The eDrive presents three driving modes – AUTO eDRIVE, MAX eDRIVE and SAVE BATTERY. In the AUTO eDrive setting, both engine and electric motor works in tandem highly efficiently. The intelligent energy management selects the optimal drive combination depending on the charging status of the high-voltage battery, thus ensuring balanced driving characteristics that combine sportiness and efficiency. The electric motor alone is used for setting off with normal power requirements, while the engine cuts in at around 80 km/h or when the driver wishes to accelerate very sharply.

Switching to MAX eDRIVE mobilizes the electric drive system’s full output with zero local emissions. Powered solely by the electric motor, the BMW 330e can achieve a top speed of up to 120 km/h. Should more power be required than can be accessed from the electric drive system, the combustion engine will be triggered almost instantaneously, ensuring minimal disruption to the driving experience. The electric motor also doubles as an electric generator during coasting and braking achieved through electric resistance that in turn creates free electrical energy to be stowed in the high-voltage battery. With an impressive maximum range of up to 37 km on all-electric mode, the MAX eDRIVE mode is suited for city dwellers where daily urban trips can be taken with extreme efficiency and comparatively practical performance.

In SAVE BATTERY mode, energy is conserved or replenished through recuperation during coasting. The BMW TwinPower Turbo combustion engine also aids in charging the battery up to 50% to enable all-electric driving at a later point in time. Additionally, choosing the “S” position of the selector lever while in SAVE BATTERY mode will start the internal combustion engine independently. This mode further epitomizes the flexibility offered to the driver to tailor the vehicle’s configuration to meet an infinite spectrum of driving needs.

Aside from the eDrive button, the BMW 330e comes with a Driving Experience Control switch which allows users to configure the steering and chassis functions as well as the shift characteristics of the eight-speed Steptronic transmission. Controllable via the Driving Experience Control switch on the centre console, the modes offered are COMFORT, SPORT, AND ECO PRO.

The BMW 330e also offers Head-Up Display, Rear View Camera and electric Glass Roof as a standard offering.

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Charging options with BMW 360° ELECTRIC.

The high-voltage battery of the new BMW 330e offers a gross energy capacity of 7.6 kWh and can be topped up with energy from any domestic power socket. Full charge by the conventional domestic power socket would take 5 hours. The BMW Wallbox Pro, meanwhile offers a quicker charge time of 3.5 hours.

As part of BMW 360° ELECTRIC, customers are offered the ChargeNow service, which consists of a ChargeNow card that grants straightforward access to partner charging stations like ChargEV which is offered through BMW Group Malaysia’s partnership with Malaysian Green Technology Corporation (GreenTech Malaysia).  ChargEV stations are operational in 19 strategic locations throughout Kuala Lumpur, Selangor, Kedah, Melaka, and Johor.

The new BMW 330e is available in the exterior colours of Black Sapphire, Mineral Grey, Mediterranean Blue and Alpine White  with Leather Dakota Black upholstery.

The retail price (on the road, without insurance, with BMW Group Malaysia’s latest 5 Years Unlimited Mileage Warranty, Free Scheduled Service Program and BMW Tyre Warranty Programme) of the New BMW 330e would be RM  368, 800.00